February 2nd, 2021
February 11, 2013
It's Monday morning of the week of Valentine's Day, and all you have to do is look around you, hearts, flowers and chocolates are everywhere. I have no doubt everyone has someone special in their life, and is searching high and low for that special Valentine! What about the love of your customers, whether your are selling stock photos online, portraits or you have pieces hanging for sale in a gallery. I have found there is a fine line in the marketing world, and it isn't too tough to cross. Getting the word out about your business can be a slippery slope of putting out enough information to encourage buyers, but not too much to be annoying and having people irritated and running from your efforts.
I found a great article this morning from Hubspot, about just this subject, 101 Sure-Fire Ways to Make People Hate your Marketing. This article is stuffed full of great advice about how to "creating marketing people love". At the end of the article you will find a link to download a FREE eBook "Step-by-Step Guide to Create Loveable Marketing Campaigns". So while you are out searching for that perfect Valentine for that special person in your life, check out this article to help keep that "love" in your customer's eye! Hubspot's: 101 Sure-Fire Ways to Make People Hate Your Marketing.
Cheers from behind the camera!
February 2nd, 2021
February 9, 2013
Sometimes the universe has things in mind for us, that we never thought we would ever see ourselves doing! In 2008, my world was turned upside down, when I was laid off from my Marketing/Graphic Design career of 20 years! I spent my whole adult life building that career, because I just knew, that's where I was going to retire from. After I was laid off, I never in a million years dreamed that I would be without job for 3 years!
But it's funny how things happen in our lives and how we get thrown into places and situations that were never even on our radar. Prior to 2008, other than a point and shoot camera, I knew absolutely nothing about photography! I picked up a camera as way to relieve stress when my crumbling life was too much to bear, and I needed an outlet to stop thinking about all the negative things that were going on around me. Little did I know, that photography would become my passion, and a way to rebuild my life!
Fast forward almost 5 years, and I can honestly say, that a day doesn't go by without me picking up my camera and taking a picture, or doing something related to photography. Getting involved in stock photography has created this path to help me rebuild and start my life over again in a new direction. Just when you think you are cruising along on the right path, life hands you another twist! Something that started out as a wonderful partnership, has somehow created another direction for my passion to follow. Taking Stock Images Photography was born out of this change and passion. My love of photography and my desire to help people, has brought this amazing opportunity to my door!
I look back on all the lessons and things I have been taught, by "losing" my career, I can't help but think that was the master plan all along! Change is always scarey, especially when you embark on a new adventure with no one to hold your hand. Inside you have this conversation with yourself going on, the 2 sides of fear, battling it out, until one side convinces the other to give up. The "YES I CAN" versus the "WHO ARE YOU KIDDING", are in a constant tussle in my brain. The community of people that has come together and surrounded Taking Stock Images Photography, has the "YES I CAN" side winning, and moving forward with all things stock photography!! Our journey in life is never a straight line, and I am pretty sure that there are more twists and turns coming in this adventure. But I do know this, I am MORE THAN READY for this new adventure and everything that will come along with it! Are you ready to come along for the ride...because it's GAME ON!
Cheers from behind the camera,