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February 11, 2013
It's Monday morning of the week of Valentine's Day, and all you have to do is look around you, hearts, flowers and chocolates are everywhere. I have no doubt everyone has someone special in their life, and is searching high and low for that special Valentine! What about the love of your customers, whether your are selling stock photos online, portraits or you have pieces hanging for sale in a gallery. I have found there is a fine line in the marketing world, and it isn't too tough to cross. Getting the word out about your business can be a slippery slope of putting out enough information to encourage buyers, but not too much to be annoying and having people irritated and running from your efforts.
I found a great article this morning from Hubspot, about just this subject, 101 Sure-Fire Ways to Make People Hate your Marketing. This article is stuffed full of great advice about how to "creating marketing people love". At the end of the article you will find a link to download a FREE eBook "Step-by-Step Guide to Create Loveable Marketing Campaigns". So while you are out searching for that perfect Valentine for that special person in your life, check out this article to help keep that "love" in your customer's eye! Hubspot's: 101 Sure-Fire Ways to Make People Hate Your Marketing.
Cheers from behind the camera!